Are you tired of hit and run lead generation? Sick of buying lists full of unqualified leads? Is your sales team spending most of their time networking without bringing in any new business?If you answered yes to any of these questions above, you might have a lead generation problem.Your Lead Pip...

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Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social medi...

You’re taught about history, science, and math when you’re growing up. Most of us, however, aren’t taught how to identify or deal with our own emotions, or the emotions of others. These skills can be valuable, but you’ll never get them in a classroom.Emotional intelligence is a shorthand that p...

Lie #1. Instagram marketing costs you nothing. No. First, you’ll need to create fresh daily content. That adds up to 20-30 posts every month.Second, you will have to plan all that work, and then respond to the comments that roll in.People think Instagram marketing is “free” because all it ...

Have you seen any of these gimmicky office designs? Candy dispensers in conference rooms. Hammocks and indoor treehouses. Tech companies tend to be the worst offenders with the startup favorites: beer taps and table tennis.Maybe there is fun for a moment when the candy bar drops -- but doe...

With innovation knocking the doors of every industry, technology has now become a basic need for survival of the business and the society at large. We heard about Artificial Intelligence, Machine Learning, and Deep Learning in 2018. Be prepared to see a convergence of them across different applicati...

Let’s face this:You are unlikely to rank in Google without high quality backlinks as this factor remains one of the top-ranking factors, and Google confirms that.There was a time when search engines were not concerned about the quality of the links pointing to their web pages. It was a game of quant...

What Really Is Marketing?Marketing is a way to promote your products or services. The purpose of Marketing is to get the message of your brand, and offers delivered to as many people as possible that may be interested in what products or services you have to offer and give you great ROI within very ...

Yes, meta description does matter. Meta description becomes part of the SERP snippet right under your title and url. Although, meta descriptions are not taken into consideration by search engines when ranking, they play a significant role in CTR because they offer a short description of the followin...