I would count myself as one of the unlucky ones who did not
get retained at their place of work in our bid to serve the country, I mean National
Service. I went from losing my parents to becoming the breadwinner for a family
of 8, all in a year and as an unemployed graduate in Ghana, it was a hell of a
time for me! I was hopeless.
I needed to secure a job as soon as possible to fend for my
family. My savings could cater for us just a little while. I sent out CV’s for
just about any kind of job, in a related field or not, I just needed to work so
badly.
Just before poverty crept in, I got a job at a reputable
company, good enough salary to take care of my family and with attractive
allowances too. About 3months into my new job, I decided not to make the same
mistake my parents made. I had to secure a constant means of income to run the
home and that was when I settled on to setting up a family business.
Setting up a business is no job for the faint hearted. I
needed to gain recognition to our target market whiles making preparations for
a physical store. Hence, an online store.
I was browsing on Linkedin when I chanced upon an post,
promising a website package at a very moderate price. It really caught my
attention. The design, and they seemed to promise exactly what I needed to get
my business out there. I clicked on a link to their website in an attempt to find faults with them
because I did not want to give any chances to scam. To my surprise, the site
was very professional and well designed. After several checks, I took their
contact to place a call to them.
Not so long after, I received a message requesting to place a
call to me. It was from WebSys Technology, same company I looked up few minutes
ago. Are they spies? How did they know I found interest in them? Is this just
coincidental? I needed answers so I called them after a while. As though they
were reading my mind, the caller said he knows I might be wandering how or why
they reached me but they were able to track my visit to their website and
wanted to know my interest and how they could help me achieve them.
I asked if they could help me track visits to
my website and he said, “that is what we do. At WebSys, we help businesses grow their online presence and ensure
increase in their sales”. "Wow. that's awesome!" I said. I knew then that I have found what I needed.
Through further conversations, I gathered they do not only build and Design/Redesign Websites, they also provide Digital Marketing services; Creation and Managing of Social Media handles and most importantly, Search Engine Optimization where they rank websites on the first page of google in order to drive traffic to your website, drive sales for your products or services.
Needless to say. I immediately signed on to one of their
Digital branding/marketing packages and let me tell you, it was one of the BEST
investments I've ever made! My shop is not yet ready not because I lack
resources but the goods I brought in to stock the shop got finished in less
than 6months through online sales. I have been able to make enough to take care
of my family, open two new shops and also to further my education as well as
that of my siblings.
Let's face it, your situation may be different from mine, but
one thing we all have in common, is the need to thrive, meet customer needs at
the right time and remain relevant as a business owner. In these turbulent
times, the unexpected can happen at the drop of a hat. Don't get caught
unprepared! Everything is online now. While the Covid19 pandemic/lockdown
affected businesses, it was a reaping time for me.
Be the boss of your business not only at the
office but online as well with a
company that fully
understands the internet algorithm and behavior of their prospects
and can help you optimize your business and skyrocket online growth
and convert sales.